Campari

When you think of aperitivo, you think of Campari. Since Gaspare Campari created his bittersweet herbal liqueur in Milan in 1860, the group has stood for the Italian pre-meal ritual – unpretentious, convivial, and unmistakably red. Today, the Campari Group unites over 50 brands under one roof, including Aperol from Padua in the Veneto region, the non-alcoholic Crodino, and the artichoke bitter Cynar. What they all have in common: recipes that have stood the test of time and a keen sense for the perfect moment in the afternoon.

A Milanese idea that shaped the aperitivo culture

The story of the Campari Group begins in 1860, when Gaspare Campari developed a bittersweet herbal liqueur in Milan, which soon became the centerpiece of his café at the Galleria Vittorio Emanuele. His son, Davide Campari, transformed the shop into an industrial enterprise and helped the red bitter achieve international renown. In 1904, production moved to its own factory in Sesto San Giovanni – where the group's headquarters are still located today. The core recipe for Campari Bitter has remained unchanged: around 80 ingredients, the selection and exact composition of which are still a closely guarded secret.

A portfolio that is making aperitivo history

Over the decades, the Campari Group has built a portfolio of over 50 premium brands . Since 1995, this has included Crodino and Cynar , which Campari acquired as part of the takeover of Lucas Bols' Italian business. The acquisition of Aperol followed in 2003 – perhaps the best-known brand in the portfolio.

Aperol – Veneto's orange icon

Aperol was invented in Padua in 1919 by brothers Luigi and Silvio Barbieri and first presented at the city's International Fair. With only 11% alcohol, citrus notes, gentian, rhubarb, and cinchona bark, it was from the beginning the more approachable bitter – a light aperitif that found its first fans in the bars and bacari of Veneto. The Aperol Spritz, made according to the classic 3-2-1 formula (Prosecco, Aperol, soda), became popular in the 1950s and is now one of the most frequently ordered long drinks worldwide.

Crodino – alcohol-free and unchanged since 1965

Crodino takes its name from the town of Crodo in northwestern Italy. Since its creation in 1965, the recipe has remained unchanged: herbs, aromatic plants, and fruits are infused for six months to create a bittersweet, sparkling, alcohol-free aperitif. To this day, Crodino is Italy's most famous non-alcoholic aperitif – ideal for anyone who wants to enjoy the aperitivo ritual without the alcohol.

Cynar – the artichoke bitters from Veneto

Cynar was founded by the Venetian entrepreneur Angelo Dalle Molle , who launched the bitter in 1952. Named after its main ingredient, the artichoke ( Cynara cardunculus ), Cynar contains 13 herbs and botanicals and is distinguished by its slightly bitter, herbaceous profile. With an alcohol content of 16.5%, it is suitable as both an aperitif and a digestif and is a favorite in bar culture.

Global corporation with Italian roots

Since 1995, the Campari Group has acquired more than 40 companies and is now the sixth-largest player in the global premium spirits segment , with a presence in over 190 countries. The majority of shares remain in family hands. The original product – the red bitter from Milan – remains at the heart of all brands: distinctive, timeless, and inextricably linked to the Negroni world.

Campari at Vinoscout

At Vinoscout you'll find 12 products from the Campari range, priced from €6.80 to €21.95. Particularly popular are:

Aperol (12.99 EUR) – the Venetian classic for the perfect Spritz
Aperol Spritz 3-pack (9.95 EUR) – ready for the next round
Crodino Bitter 8 × 9.8 cl (9.90 EUR) – enjoy alcohol-free without missing out on the aperitivo flair
Cynar Artichoke Bitter Liqueur (10.90 EUR) – for those who like it tart and complex
Crème de Cassis Cassis de Dijon (10.40 EUR) – the French note in the range
Campari Soda 5 × 0.098 L (6.80 EUR) – the classic in a handy format

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