The Bodega · Ribera del Duero · Spain

Alejandro Fernández

Alejandro Fernández – pioneer spirit from the Ribera del Duero. While others were clearing vines for sugar beets in the 70s, he was planting. The rise from farm worker to legendary winemaker: at 42... Read more Read less

Alejandro Fernández – pioneer spirit from the Ribera del Duero. While others were clearing vines for sugar beets in the 70s, he was planting. The rise from farm worker to legendary winemaker: at 42, he took out a loan, bought a vineyard and old winery equipment – and founded Tinto Pesquera.

His motto: uncompromising quality, lots of extract, Tempranillo. The region was unknown at the time – he made it famous.

To this day, down-to-earth, restless, master of his craft. He founded three more wineries for his daughters. Alejandro Fernández – a name, a legend.

Pesquera de Duero, Ribera del Duero 5 products 4 award-winning products
Shop the range
Alejandro Fernández
Origin Ribera del Duero, Spain
Assortment 5 products
Grape varieties Tempranillo

5 products

Condado de Haza Crianza
Sale price18,90 €
0,75 l25,20 €/lNutrition
Sale price11,95 €
0,75 l15,93 €/lNutrition
Tinto Pesquera Crianza DO
Condado de Haza Reserva
Sale price29,80 €
0,75 l39,73 €/lNutrition
Tinto Pesquera Reserva
Sale price38,80 €
0,75 l51,73 €/lNutrition

About Alejandro Fernández

From sugar beet inventor to pioneer of the Ribera del Duero

When Alejandro Fernández and his wife Esperanza Rivera acquired a small 16th-century winery in his hometown of Pesquera de Duero in 1972, the Ribera del Duero was a no-man's-land in terms of viticulture. Sugar beets and grain dominated the Castilian plateau, and apart from Vega Sicilia, there was not a single estate that consistently focused on quality wine. Fernández knew the hard life in the fields from his own experience: he had participated in the sugar beet harvest by hand as a teenager and later invented a mechanical beet harvesting machine, the patent for which provided the necessary capital for his actual dream.

In 1975, he brought the first Tinto Pesquera to market, initially still pressed with an old tree press. The wine was named after the couple's birthplace — a gesture that shows how deeply rooted Fernández was in his homeland. By the early 1980s, Pesquera had caused such a stir that the Spanish wine authorities could no longer look away: in 1982, the Ribera del Duero received its Denominación de Origen, largely due to Fernández's pioneering work. In 1985, Robert Parker placed the Janús, a special selection from the Pesquera range, in the circle of the best wines in the world — and made the bodega internationally famous. In the following years, the family project grew: in 1995, Condado de Haza was added, in 1998 Dehesa La Granja in the province of Zamora, and in 1999 El Vínculo in La Mancha. Today, the next generations of the Familia Fernández Rivera continue to run the company.

Uncompromising signature: Tempranillo, yield control, barrel aging

Alejandro Fernández never earned an academic degree in viticulture — his craft was intuition, observation, and stubbornness against fashion trends. All his bodegas work exclusively with Tempranillo, which is known locally in the Ribera del Duero as Tinto del País. The vines grow on low-trained trellises, which Fernández deliberately aligned close to the ground so that the grapes could benefit from the stored heat of the stony soil. Yield control and hand-picking from their own vineyards are fundamental principles — purchased grapes do not go into the bottle.

In the cellar, Fernández opted for restraint early on: no filtration, no fining with egg white — an unusual decision for Spain at the time, which he justified by saying that every intervention costs aroma. Since 1982, the grapes have been destemmed and macerated for up to 20 days, depending on the vintage. For maturation, he initially relied exclusively on American oak, which gives the wine its characteristic spice; over the years, French barriques were gradually added. The Tinto Pesquera matures for at least 15 months in wood; Reservas and Gran Reservas remain in the barrel for 24 months or longer.

Powerful Tempranillos with depth — from Pesquera to Zamora

What all the wines of the Familia Fernández Rivera have in common is a clear stylistic commitment: dark fruit fullness, expressive tannins, and oak aging that frames the fruit profile without masking it. The Tinto Pesquera Crianza shows dark cherry, ripe blackberry, and the typical cedar spice of American oak — accessible, yet with a clear structure on the finish. The Reserva bottling gains complexity through longer time in the barrel: leather, tobacco, and dried plum join the fruit, the tannin is polished, and the finish is long. Good with grilled lamb, suckling pig, or strong hard cheese like Manchego.

The Condado de Haza, from vineyards on the southern slope of the Duero, works with the same grape variety principle but shows a somewhat cooler, more mineral note — the Crianza goes well with lentil dishes with chorizo or braised beef shoulder. The Dehesa La Granja from Zamora, not far from the Toro region, brings the most intense profile of the group: full body, dense tannins, dark fruit with a hint of eucalyptus on the finish — a wine for a winter evening, with game or aged sheep's cheese.

Pesquera de Duero

Award-winning wines

Condado de Haza Crianza
Sale price18,90 €
0,75 l25,20 €/lNutrition
Tinto Pesquera Crianza DO
Condado de Haza Reserva
Sale price29,80 €
0,75 l39,73 €/lNutrition
Tinto Pesquera Reserva
Sale price38,80 €
0,75 l51,73 €/lNutrition

Quick answers

Alejandro Fernández –
the man who put the Ribera del Duero on the map

When many winemakers in the Ribera del Duero were grubbing up their vines for sugar beets in the 1970s, Alejandro Fernández did the opposite: He planted. At 42, he took out a loan, bought a vineyard and old winery equipment – and founded Tinto Pesquera. What seemed like a gamble back then became the founding story of an entire wine region.

His approach was uncompromising from the start: maximum extract, consistent work with Tempranillo, no concessions to mass taste. The wines that emerged from this attitude made him internationally known – and the previously barely noticed plateau on the Duero one of the most sought-after red wine regions in Spain.

Today, Fernández runs four wineries, three of which he founded for his daughters. The style has remained: dense fruit, structured tannins, long breath in the cellar. Wines for people who understand red wine not as an accompaniment, but as the main event – with lamb shank, aged Manchego, or simply pure, when the evening allows it.