19 Crimes
19 Crimes – the name says it all. In 18th-century Australia, people convicted of one of 19 offenses were summarily banished Down Under. Instead of breaking their spirits, many of them became pioneers.
This very spirit resides in every bottle: rule-breakers, boundary-pushers, originals. The Australian winery has dedicated itself to these outlaws – and brings their stories to life with a clever augmented reality app on the label. Simply point your camera at it, and the historical figures themselves will tell you who they were.
The wines? Full of character, approachable, with rough edges – just like their namesakes.
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19 Crimes –
Australian wines with an outlaw spirit
19 Crimes takes its name from history: In 18th-century Australia, those convicted of one of 19 defined offenses were banished to what was then a penal colony. Many of these men and women became settlers and pioneers – people who made their way in life despite everything. This spirit is at the heart of the Australian winery's brand.
The labels depict historical figures from this era, and those who point the 19 Crimes app at the bottle experience them in augmented reality: the portraits begin to speak and tell their own story. This is not a gimmick, but a consistent concept – wine as a vehicle for memory and identity.
The wines themselves come from South Australia and are built like their namesakes: direct, characterful, and straightforward. Dark fruit, soft tannins, an approachable style that needs no explanation. Whether with a barbecue, pasta, or simply on its own – these wines don't do things by halves.