McLaren Vale · United States
19 Crimes
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19 Crimes – the name says it all. In 18th-century Australia, people convicted of one of 19 offenses were summarily banished Down Under. Instead of breaking their spirits, many of them became pioneers.
This very spirit resides in every bottle: rule-breakers, boundary-pushers, originals. The Australian winery has dedicated itself to these outlaws – and brings their stories to life with a clever augmented reality app on the label. Simply point your camera at it, and the historical figures themselves will tell you who they were.
The wines? Full of character, approachable, with rough edges – just like their namesakes.
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About 19 Crimes
19 Crimes –
Australian wines with an outlaw spirit
In 18th-century Australia, convicts found guilty of one of 19 defined offenses were not put in prison – they were banished to Australia. Many of them became settlers, craftsmen, and pioneers there. This is exactly the spirit behind the 19 Crimes label: not polished wines for the mainstream, but bottles with attitude.
What distinguishes the winery from McLaren Vale from others is not only the style of the wines, but also the way stories are told. Using an augmented reality app, the historical figures on the labels come to life – they speak directly to you, describing their lives, their offenses, and their arrival at the other end of the world. An unusual approach that combines wine and history in a way that is rarely found.
The wines themselves are characterful and accessible at the same time: dark fruit, clear structure, a style that is neither polished nor arbitrary. Whether for dinner with friends or as an introduction to Australian red wines – 19 Crimes does not do things by halves.