From doctor to aperitif founder: the idea is born in Provence
Veronika Ebert is a doctor—and a France enthusiast since her youth. Since she was 18, she has traveled to Provence annually, first with her parents, later with her husband Constantin. At some point, the Stuttgart couple wanted to buy the obvious there: a lavender aperitif. It didn't exist—neither on the market in one of the small villages nor on the internet. Instead of continuing to search, the two decided to develop it themselves. Lav'a Belle was born before the first bottle even existed.
What began in the pandemic as a personal taste project quickly became serious: Lavabelle GmbH, based in Stuttgart, was founded, a production partner was found, and the recipe was refined in several loops—more lavender here, less sweetness there, a hint more thyme. The first batch comprised 600 bottles, and the living room served as a warehouse. Veronika Ebert has since given up her medical profession to build up Lav'a Belle fully. She remains the face of the brand to this day and is personally responsible for sales, communication, and direct contact with the gastronomy sector.
Short distances, clear origin: how Lav'a Belle is produced
Lav'a Belle is produced in Germany—this is not a contradiction to the Provence soul, but a conscious decision. The key ingredient, organic lavender, comes from Provence. Herbs that also grow in Germany are sourced locally to keep transport routes short; the sugar beets for the recipe grow right next to the production site. In addition, the company supports a reforestation project in Peru.
The cooperation with the production partner remains close and artisanal: recipe details are developed iteratively, and no ingredient ends up in the bottle for convenience. Veronika and Constantin Ebert rely on direct relationships with restaurateurs and retailers instead of anonymous distribution structures. The result is an owner-managed brand with short decision-making paths—and a quality standard that has been reflected in multiple awards, including Gold at the DLG testing 2023 and Gold at the Women's International Trophy 2024.
Lavender, herbs, floral depth: the range at a glance
The Lav'a Belle Apéritif (18% vol.) is the core of the range: organic lavender blossoms from Provence, bourbon vanilla, citrus zest, and a herbal blend of over 40 species—including rosemary, thyme, and oregano. The profile is deliberately positioned as less sweet than classic aperitifs: floral-spicy, with a slightly tart line that allows for combinations in all directions. As a spritz with tonic water, bitter lemon, or prosecco, as a sour with lemon juice, in a Negroni, or as a "Purple Negroni"—the range extends from classic to contemporary-experimental.
Since 2022, there has been Liberté, an alcohol-free variant that conveys the same floral aroma profile without alcohol and is in high demand in the gastronomy sector. The offer is supplemented by "Le Spritz," a ready-to-drink premix of Lav'a Belle, rosé wine, and sparkling water in a 0.33-liter bottle. Both lines are vegan. The range is thus consistently divided into two: the same taste signature, in the appropriate form for every occasion.
