In family hands since 1870: Luigi Arione's legacy in Canelli
When Luigi Arione founded his winery in Canelli in 1870, the small town in Monferrato was already a center of Piedmontese wine culture. Today, his great-grandchildren Mauro and Luca Arione run the company as the fourth generation — and bear the same name that their great-grandfather once built his reputation on. What began as a regional business has grown over more than 150 years into an internationally positioned wine house that is equally present on the Italian market and in the export world.
Canelli itself is not a random location: the hills around the town belong to the UNESCO World Heritage of Piedmontese wine landscapes, in the heart of which Moscato, Barbera, and Nebbiolo have been grown for centuries. Arione is rooted with its own vineyards in the Langhe and Monferrato — two sites that stand for the stylistic range of the house.
Two historic cellars, a gradual modernization
Production runs in two historic facilities: the main winery in Canelli and the family estate on the hills of Castiglione Tinella in the province of Cuneo, between Langhe and Monferrato Astigiano. The Canelli winery is being gradually modernized — with a focus that covers the entire production cycle: from pressing to fermentation to bottling and quality control. The company is certified according to BRC, IFS, and ISO 9001:2015 — standards that are considered a reference for process safety in the food and beverage industry.
The estate in Castiglione Tinella has a different character: private tastings take place here, and the winery opens itself as a place where the UNESCO World Heritage of the Langhe hills can be experienced directly — not as a backdrop, but as a basis for work.
From Moscato DOCG to MAMA: Tradition and zeitgeist in the assortment
Arione's core business is the Piedmontese wine assortment: Asti and Moscato d'Asti DOCG, Barbera, Barolo, and Barbaresco as well as classic still wines from Langhe and Monferrato. Arione is a member of the Consorzio dell'Asti e del Moscato d'Asti DOCG, one of Italy's most famous sparkling wine denominations. The in-house product lines — including Arione, Contessa di Castiglione, and Alte Frange — reflect the regional origin and serve a broad spectrum from dry to sweet, from still to sparkling.
With the MAMA line, Arione has developed an independent segment that combines Moscato d'Asti DOCG with fresh fruit aromas. The MAMA drinks — including MAMA Mango and MAMA Peach — stand for the international aspirations of the house: Piedmontese wine base, contemporary drinking occasions. This line is produced in the same cellars in Canelli and Castiglione Tinella from which the classic Arione wines have come for over a century.
