Smirnoff Vodka Red Label

Triple distilled, ten-fold filtered — neutral, clean, the classic cocktail vodka.

Sale price11,70 €16,71 €/l 0,7 l

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Sale price11,70 €16,71 €/l

Smirnoff Vodka Red Label

Smirnoff Red Label is the world's best-selling vodka — a clear, neutral grain vodka known for its accessibility and versatility.

The story begins in 1864 in Moscow, where Pyotr Smirnov founded his distillery. After the Russian Revolution, the family emigrated, and the recipe made its way west. Today, the brand belongs to Diageo and is produced in several countries—always using the same process: triple distillation followed by ten stages of charcoal filtration. The result is a technically pure vodka without pronounced characteristic flavors.

In the glass, it reveals clear water with a slightly sweet opening, a minimal grain note, and a short, dry finish. No fusel oils, no warmth—it couldn't be more neutral.

It is precisely this neutrality that makes it the classic cocktail vodka: Moscow Mule, Bloody Mary, Cosmopolitan — Smirnoff blends in without overpowering. It works just as well with tonic and lime as it does neat on ice, making it an uncomplicated way to start the evening. Serving temperature: 4–6 °C.

Alcohol 37,5 % Vol.
Serving temp. ice-cold
Volume 0,7 l
Country of origin United Kingdom
Alcohol content 37,5 % Vol.

Quick answers

The Distillery

Diageo Germany

Diageo is one of the largest spirits groups in the world – behind the name are brands you surely know: Johnnie Walker, Captain Morgan, Tanqueray, and many more. What drives Diageo is the ambition to make spirits accessible to everyone – from classic Scotch whisky to modern non-alcoholic alternatives.

In doing so, the company relies on decades of craftsmanship that is palpable in every bottle. Whether you are looking for a reliable everyday companion or a special bottle for a special moment – at Diageo, you will find both.

Hamburgdiageo.com