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Giuliano Tartufi
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Giuliano Tartufi® – a passion that became a life's work. As early as the 1980s, the young Giuliano Martinelli would venture into the forest with his dog to hunt for truffles. In 1991, he took the plunge: from then on, he dedicated himself entirely to hunting and selling fresh truffles. From a small laboratory in Pietralunga, a company emerged that carries the Italian truffle tradition to the world. Today, Giuliano Tartufi® exports to many countries – with fresh truffles and exquisite specialties. The symbol: a ring of truffles. A promise of an eternal connection with this special treasure of nature.
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About Giuliano Tartufi
From truffle hunter to entrepreneur: the story of Giuliano Martinelli
Before the day began at the factory, young Giuliano Martinelli went out every morning with his dog into the forests around Pietralunga – a small borgo in northern Umbria, between the Apennines and the Alto Tevere. What began as a passion became a side business from 1986: Martinelli traded fresh truffles at local trade fairs. 1991 he officially founded Giuliano Tartufi, initially as a small laboratory that processed unsold fresh truffles into the first preserved specialties. In 1999, this grew into its own company, and in 2001, together with his sister Matilde, the inauguration of today's plant in the industrial area of Pietralunga followed. In 2004, production was significantly expanded for the first time; since 2023, another new building has been under construction on the same site. For his commitment to the craft and the region, Martinelli was appointed Cavaliere al Merito della Repubblica Italiana in 2020.
Pietralunga, the truffle, and the promise to the territory
Pietralunga is considered a stronghold of the white truffle in Umbria – Martinelli himself says about his home: “We don't make wine or oil here, here the truffle is our history and tradition.” This attitude shapes the entire corporate philosophy. Giuliano Tartufi sees itself not only as a producer but as a guardian of a local raw material chain: Together with 71 partner farms and 122 hectares of Umbrian cultivation area, the company, as consortium leader, is systematically building up new truffle plantations – a ten-year project designed to ensure the traceability of the product and to arm the natural truffle grounds against climate change. Martinelli's own tartufaia covers 31 hectares, which he keeps accessible to all resident truffle hunters. In parallel, the development towards more ecological sustainability in the company itself has been underway since 2023.
The company logo – a ring of white and black truffles – is not a mere design element: It stands for the brand message of inseparable connection with the raw material, introduced in 2008 and consistently maintained ever since. Martinelli still goes into the forest personally today because he sees it as the core of the craft.
Four truffle species, a broad assortment – what awaits you at Giuliano Tartufi
The assortment of Giuliano Tartufi today includes over 70 truffle-based products. All four classic species are processed: white truffle (Tuber magnatum), black winter truffle, Bianchetto (Tuber borchii), and summer truffle (Tuber aestivum). Since each variety ripens at a different time of year, production follows the natural rhythm of the Umbrian forests. In the Vinoscout assortment, you will find, among other things, truffle butter with white truffle, truffle oil based on Bianchetto or black truffle, the classic Crema Tartufata, as well as specialties with Parmigiano Reggiano. Processing is done artisanally, with the goal of keeping the aroma and texture of the fresh truffle as close as possible. Store in a cool and dark place, consume opened jars quickly – this is how the intense earthy profile of the preparations is best preserved. Whether over pasta, risotto, scrambled eggs, or as a finish on a piece of mature Parmesan: the products from Giuliano Tartufi are suitable wherever truffle aroma is to be set specifically without having fresh truffle at hand.
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Giuliano Tartufi –
Truffle passion from the heart of Umbria
Giuliano Tartufi begins with a man, a dog, and a forest near Pietralunga, a small town in the Umbrian Apennines. As early as the early 1980s, Giuliano Martinelli roamed the forests of his home in search of truffles – not as a hobby, but as a calling. In 1991, he turned it into a company: truffle hunting, processing, and sales under one roof.
What began in a small laboratory is today a company that exports fresh truffles and artisanally produced specialties to many countries. The basis remains the same: truffles from the region, carefully sought and gently processed. Whether black summer truffle, Bianchetto, or the coveted white truffle from the Apennines – Giuliano Tartufi works close to the season and close to the product.
In the Vinoscout range, you will find truffle pastes, oils, and specialties that are just as suitable as an ingredient in the kitchen as they are as a gift for people who take fine food seriously. They unfold their full aroma with a good glass of Pinot Blanc from Friuli or a ripe Barolo.